Alphen aan den Rijn

Concrete Diaries

It's that time of the year. Third edition of "Woodbird - Concrete Diaries" is on. A continuous series of searching for creatives, to reinterpret Woodbird in creative individuals own environment. This time we are in Alphen aan den Rijn in the area called "Green Heart" of The Netherlands.

Sander is a true creative entrepreneur. Within the last years he has built a conceptual fashion store in his hometown Alphen aan den Rijn, which focus on quality over quantity. With a solid aesthetic understanding in general, Sander is a man with a mission. The goal is to create the coolest, most conceptual store in his town. With Woodbird as part of the assortment in his store Ongestuukt, we can as a brand relate to this dream and his starting point (to start from scratch with a dream of "taking over the world" with creativity). We asked Sander about his vision and how he - with his creative freedom - would communicate the brand of Woodbird in his own context of environment, through an editorial series of photos.